Obviously you can't execute a strategy without initiatives, investments, and budgeting. But what you need to get managers focused on before you start on those things is the strategy that will make these initiatives coherent. 

We’re coming off an era of “small-minded questions” geared to efficiency: How can we do it faster, cheaper, where can we cut? “But in order to innovate today,” Yamashita maintains, “companies must ask more expansive questions.”

Homogenous groups underperform in solving difficult problems, according to research in professor Scott E. Page's book, The Difference. "Groupthink," defined by Irving Janis in 1972 when he wrote about disastrous policy decisions, occurs when groups make decisions without considering all of the alternatives and consider unanimity more important than the quality of the outcome.